I like this store because they have an excellent variety of merchandise to choose from. Whether you are looking for high end of the line or a cheapie to get you by, this is the place to shop. They salespersons are extremely knowledgeable in computers and digital cameras. They have always been able to answer any questions I have. They are very helpful from one end of the store to another. I feel one reason is because they do not earn commission for sales made.