This place is absolutely swarming! I am always daunted to even go in judging by the mass amounts of shining laptops, stacked-high books, and yellow notebooks all around. As a student, I tend to study in coffee shops a lot; I do not mind the noise but rather welcome it. However, Zoka is way too busy even for me! The free wifi is great and the tables are study and big, but having to wait fifteen minutes just to find a cramped seat amidst so many others just isn't worth it, in my opinion, especially when you have a heavy back-pack weighing you down. The coffee, needless to say, is a great escape from the Starbucks and Tullys brands. The baristas actually seem to enjoy their jobs as opposed to some of the mopier chain coffee shop attendees. They can sling coffee like it's nobodys business! Great service, great coffee, just too popular! Try to go in the off hours from 7-8 at night. The night-owls start to trickle in around 9 with their laptops.