I've been a Rockridge loca for over ten years, and am shocked everytime I meet a fellow local who doesn't shop here. They have stock consistently fresh produce, have bulk bins of exactly the bulk things you want, and, best of all, everything they sell is cheaper than the humungo Safeway across the street. They've got $1 bags of produce that's on its last legs. Perfect for getting a half dozen red peppers to throw on the grill.
Support the local guys and save money! What could be better?!