This is the BEST place to shop in L.A. Its a tiny hip boutique on the nice side of Melrose between Miss Sixty and Betsey Johnson. Its owned by the sweetest couple and they are totally hands on. They regularly have block parties and hang work by local artists. They have their own line called Issho which won Gen Art last year. Its gorgeous funky stuff worn by all the celebs. Whenever I go in there, there are always stars and stylists prowling around. Prepare to see lines/names youve never seen before. They scout for new and different stuff which is what I love about them. All the other L.A. stores have the same old stuff. Cool t-shirts, beautiful bags, stylish hats, hot jewelry and sexy undies stack shelves while hot unique clothes from L.A., N.Y. and Europe hang on the racks.
Pros: friendly staff, new stock, open every day