masterminds. they actually get you to PAY to spend time in their advertisement.... and you'll take pictures there, and post them in your own photo albums.... you've actually paid to export their advertising. its amazing. GENIUS!!! now, everyone will tell you, oh its soooo worth it, theres free coke at the end. its not free coke. you paid 12$ to get in! its a 12$ coke tasting. and, theres no real US coke. its all nasty foreign apple coke, and tea flavored, etc. instead, spend only 6$, buy a diet coke from their machine outside, and save 2 hours of your life. but really... lets face it. if you're a tourist in downtown Atlanta, you're not looking to save hours of your life, you're looking to spend them. as there is nothing to do. in which case, its not a horrible diversion, just know what you're getting into. the coca cola world of marketing.