Maybe my standards are just really high, but I moved here from New York and tried this salon and I was none too pleased. They had Nikas Nikas for a while, who has a good reputation as a colorist in SF, but my color with him was only pretty good (needed some more dimension and shades), it too like 4 hours and tons of processing at the sink and dryer, and he was not the most stable character. The girls at the salon were hot and cold - friendly one day, rude the next time. The atmosphere is only ok. Kind of trendy, but plain. They don't seem that driven to be great or to improve. Moreover, after my appointment, I noticed that my usually fine, silky hair seemed coarser and totally dried out. I later found out that apparently this place was substituting one of the high end products for base adjustments (maybe $15 a bottle) for cheap China town stuff ($3 a bottle) and putting the cheap China town stuff in the brand name bottle, so the colorists didn't even know. I'll pay the extra $12 myself, thanks. If they are serious about being the best (and it doesn't seem like they are), they're going to have to step it up a lot. I since have found Hugh McGuire at Ron Pernell Studio and he is truly phenomenal. If you want the very best hair SF can offer, go to him.