White Fire Diamonds Inc

If you use Whitefire be aware that you will go through a non-traditional sales process, and for me this was a big plus! I hated the pressure sales tactics that I would get at most jewelry places. Joseph at Whitefire took the time to fully explain everything to me and to make up my own mind in a low pressure environment. I highly recommend using Joseph if you have any custom jewelry needs. Pros: Great value, no slick salespeople, and great quality. Cons: none more

I found Whitefire Diamonds using Yelp to find best jewelry store in Austin. Yelp recommended it and it had good reviews and my girlfriend found a ring she liked there. I made an appointment to visit Whitefire and was pleasantly surprised. It felt very double O to walk into this building and wait in a waiting room and be buzzed in to sit down privately with the owner ( a gemologist & diamond broker) and pro in the business. He explained the basics and made our shopping experience very fun and educational. I highly recommend trying out Whitefire guys if you are looking to buy your lady a ring or any other piece of jewelry in your budget. The service is excellent and I would definitely go back again. Javier Pros: Unique shopping experience Cons: not the typical more

Joseph and his team at White Fire Jewelry made a daunting decision very easy. From my first call, they were responsive and dedicated, and I'd highly recommend to anyone searching for that perfect ring, even on a budget. I found the perfect setting online at White Fire, but as they are located in Texas, and I'm in New Jersey, the prospect of purchasing such an expensive piece online was a little unsettling. However, Joseph made the process very seamless, helped me pick out the perfect diamond to go with my setting, and made me feel very comfortable. The icing on the cake was after we had the perfect diamond picked out and paid for, Joseph saw the diamond in person as he was setting it, did not approve of it's quality, and contended that the certification was too generous with this particular stone. While he could have said nothing, and I'd be none-the-wiser, he helped me select a new diamond, and gave me a higher quality stone at the same price as the first. So whether you're local to him in Texas, or across the country, I'd recommend White Fire Jewelry as a class-act establishment where I'd be happy to continue to do business with again. Pros: Honest, helpful, competitive pricing, dedicated more

I hit my custom-made ring (made by white fire) really hard and cracked one of my small diamonds..I called White Fire to replace the diamond. To my surprise, they replaced the diamond, polished and refinished the metal at no charge!!! that is service you just dont see these days. I highly recommend White Fire for custom work- I LOVE my ring and get tons of compliments. I'm thankful that I found a jewelry designer that would work with my grandmothers diamonds to make me a special ring! Pros: service more

They made shopping for an engagement ring simple. I have used Joseph and Whitefire before and every time my fiance has been extremely happy with the choices he helped me make. I will continue to make my wife happy and continue to shop with Whitefire. Pros: Joseph was very easy to work with. Cons: none. more

Whitefire was extremely helpful and easy to work with. They really made me feel good about my purchase and were very helpful throughout the whole process. I would strongly suggest looking at Whitefire when considering Jewelers in the area. Excellent Job! Pros: Service and Quality more

My fiance purchased my engagement ring from Joseph and I couldn't be happier with it. I absolutely love it from the fit, to the style. My ring fires beautifully and I receive compliments daily. Joseph is great at meeting the needs of the client and we are actually working with him on the purchase of our wedding bands. I will keep you posted on that experience for sure! more

I am very pleased with my experience at Whitefire. I went there to see what options I had for altering my heirloom diamond engagement ring to better fit my taste. Joseph was very helpful and knowledgable and was able to do exactly what I wanted with the ring at a very reasonable price. I highly recommend Whitefire! more

My fiancee and I got our engagement rings and wedding bands from Joseph, and we couldn't be happier with Whitefire! Joseph took the time to answer all of our questions and made this purchase as easy as could be. If you're considering a jewelry purchase, you owe it to yourself to talk to Joseph! Pros: Patient, Considerate, Knowledgeable more

My fiancé and I got my engagement ring and our wedding bands from Whitefire Jewelry and we are completely, 100% satisfied with each piece. For my engagement ring, Joseph helped us select a setting based on our preferences and budget and gently steered me toward a radiant cut diamond instead of an asscher cut—he was absolutely right about the cut. I couldn’t be happier with my ring and get so many compliments on it. Joseph also worked with us to customize my fiance’s wedding band, I can’t wait to see him wearing something so unique and special to us. Joseph is very knowledgeable, professional, and customer-oriented; each appointment with him was a pleasure. If you’re looking for a unique, meaningful jewelry and prefer retail environments where you’re not treated like cattle (‘big box’ jewelry stores I’m looking at you) Whitefire Jewelry is the place to go. more

I didn't want a diamond engagement ring and came into Joseph's with a ring in mind. Joseph listened very carefully to what we wanted and walked us through the process of choosing a setting and a center stone. He made suggestions without being pushy and the end result was more beautiful than what I wanted to begin with. I have a ring that I will want to wear for the rest of my life and that I am proud to show off. Pros: Great service, friendly more

My fiance had a rather unique taste in what she wanted in an engagement ring. With Joseph's help we were able to find a stone and setting along the lines of what my fiance wanted. The end result was perfect, and everyone who has seen the ring has been extremely impressed with it. Joseph was never pushy, and really just wanted to know what we wanted and helped us find exactly that. I would not hesitate to return to him again. Pros: Friendly, affordable, helpful more

Joseph knew exactly what we were looking for. My fiance had bought my diamond online from Blue Nile but they did not have the setting we were looking for. Joseph had the exact setting we wanted and was so wonderful at giving us very personal and speedy service. He had my diamond set perfectly and I could not be happier with my beautiful engagement ring. We are definetly going back to him to pick out our wedding bands. Pros: Excellent and Personal Service more

I didn't think anything could take the sting out of turning 60, but Joseph and my husband found the perfect necklace. Joseph took all the time we needed to find just what I wanted. We will definitely visit again. Pros: I've never seen so much exquisite jewelry. more

My husband and my sister knew exactly what type of engagement ring I wanted, but it is an unusual, vintage setting that was hard to find. They went to multiple corporate stores to find it with no luck. My husband came across Whitefire on the internet, so they gave it a shot. Thank heavens! Joseph found the exact setting and diamond for my "dream ring". I was beside myself when I saw it. It is exactly what I have always dreamed of! I have dealt with the company and Joseph myself for fittings and such, and it is a wonderful place! They treat you like family, are Austin Original and have reasonable prices for amazing stones. I highly reccomend them. Thanks, Aubrey Rosenberg Pros: Everything! Cons: None. more

I was in the market for an upgrade on my wedding ring but I also wanted an anniversary band. Joseph was able to "recycle" my old ring into an anniversary band & use the leftover diamonds in a new wedding ring. Joseph was very pleasant to work with & extremely knowledgeable. I never felt as though I couldn't get exactly what I wanted. The prices are a fraction of retail & the work on my new custom ring is flawless. After ordering a ring with only a picture to go by, I was in awe of the finished product. It was better than I expected. more

I just got engaged over the weekend and am 100% thrilled about the ring my fiance and I chose through Whitefire. The best thing about Whitefire is being able to customize your ring to fit your budget and preferences. When you go through one of the big chain retailers, you get the very lowest quality diamond at a marked up price and you'll have to deal with high pressure sales. This is not the case at Whitefire. You get a personal appointment where you do not have to compete with other customers in the store to have your questions answered. Joseph, the owner is one of the nicest people I've ever met. He is courteous, professional, and will never try to pressure you into buying something outside of your budget. He even helped us set up our insurance! If you're not shopping at Whitefire, chances are you're getting ripped off!! Pros: Personal Attention, No Pressure Sales more

After spending six months diligently searching for an engagement ring, I chanced upon WhiteFire while visiting the Chase Bank building on Burnet Rd. As a native of England, in an effort to find the 'ideal' ring I even spent a week researching the various gemologist's in Hatton Garden, the UK's diamond capital. However, I finally made my purchase with Joseph. From a customer service standpoint he went above and beyond. On pricing too, he was far more reasonable than anywhere else I visited. He is a wealth of knowledge and really takes the time to educate you throughout the process, without putting on the pressure that turned me off so many other jewelers. I highly recommend him to anyone seeking to purchase an engagement ring, or any other item of jewelry for that matter. Pros: Highly knowledgeable, Superior customer service, Great price more

Got a fantastic looking ring that literally got my fiancee stopped on the street routinely. I spent a little more on this than my car, but was still feel I got a very good price on everything. Joseph really did a great job of giving me the right options and guidance to build a winner. Pros: high-end quality and value more

Joseph was a lot of fun to work with. We spent about two months custom designing the perfect engagement ring for the perfect girl. He was very patient with my slow decisions and meticulous attention to detail. He was very committed to creating a one-of-a-kind piece. My fiance is ecstatic with the finished product. I would highly recommend White Fire Jewelry for your engagement ring needs! Pros: personable, patient, creative, good value more