High orices, but are easily "over-come" byt the five dollar membership which gets you like 2-3 off each item. The staff is friendly and they greet you as you walk in. It's a small store but they have tons of items, from clothes, to shoes to boards to wetsuits to surf accesories. They have a large sale about once or twice a year. All of teh staff is knowledgeable and eager to help you if your not sure what to get. The check out is quick and lines are not very long. A definite recommendation if you don't want to have ot go all the way to the mall or the coast.