My wife and I recently decided to take the plunge on purchasing a 50" plasma screen TV. We did our research online, read the reviews, talked to Friends, and knew exactly what we wanted. We planned to buy the TV online, because based on our past experiences with high dollar electronic purchases, we usually find much lower prices on the Internet and it saves us driving around and dealing with pushy, inept, commissioned sales people. After a few days of carefully digging around the web, I'd found the lowest possible delivered price for the specific brand and model of TV we wanted was $1,332. Then we stopped by Video Only in Lynnwood, WA to take a peek at the TV stands they stocked and almost by accident we found the price of the exact model TV we planned to buy online was $199 less than the best delivered price we could find on the web. So we bought the TV on the spot at Video Only and added a matching home theater system I'd been eying for $100 less than typical online prices. We also bought a nice TV stand for about half the price of a similar model we'd seen early that day at Best Buy. Needless to say we're thrilled with every aspect of our buying experience at Video Only. I should mention the sale reps were in no way pushy... they stayed out of my way until I called them over and needed assistance. I think it really helped that we went into the store knowing exactly what we wanted. So my advice: Do your research online, decide what you want beforehand, research pricing, then visit Video Only for the best rock-bottom price!