Utz---(uts)or(ootz)--I use the last pronunciation, but no matter how you say it, they make the best plain chips on earth. Unfortunately, you can't get them below South Carolina, unless you have them shipped in. They have an outlet store in the corner of the original factory where they used to make the chips. They have any flavor that you can think of and they also have toritilla chips, cheese twists, pretzels, corn chips, and cheese balls. You can buy bags, boxes, cans, or jars of anything you want here! And of course you will want one of everything! Try them and enjoy!!!