There's something about seeing a UDF with their sale banner in the window (today it was all the berry ice creams) that draws me in. The low fat/ low carb shakes are yucky... but I guess that should be expected. I could eat ice cream most every day, especially in summer, and UDF's is good old regular ice cream, at a fair price. Most of all, with locations all over, they are easy to get to. Nearly always the staff is helpful and friendly, thugh with summer coming, the ice cream lines can get long, so be prepared to wait.