After spending time in Best Buy, Circuit City and Fry's, it's relaxing to go into Ultimate Electronics. It has a posh interior, all marble and plush carpeting. Their displays are set up like you're strolling through an art gallery -- the little cameras and stereos are all sitting an appropriate distance away from each other, each in its own pool of light.
The upscale experience, however, isn't worth it when you can get the same thing just down the street for maybe half the price. The level of service is high -- you get your own personal guy trailing you around the store -- and they do have some very nice stuff, but in the end it is just a camera that is going to function the same no matter how much time it spent in its own little spotlight.