Unfortunately, in most social settings, the sole purpose of alcohol - and alcoholic drinks - is to serve as a social lubricant. In certain types of bars, for example, it really doesn't matter what is being served on tap, so long as it is
b) doesn't taste too much like recycled bodily fluids.
c) gets everyone reasonably smashed and hence amusing.
Tria more or less inverts this philsophy; at Tria, the entire point is to try interesting and well-made beers and wines from a variety of foreign and domestic producers. This is supplemented by the third fermented product - cheese. Tria is not a place to get really drunk or to pick up other drunk people - it's much preferable to go there with people you're already friends with, and who want to try something different for a change.