This store has so much stuff in it, that if you don't know what you are looking for, you can easliy get lost looking around. It's mostly a scrapbooking store, and they have an area where they do seminars or classes on how to create scrapbook pages and cards. They also have a die cut area, that you can use with your own paper, or paper you've purchased here.
I am not a scrapbooker, but this store has a lot of other things for the crafter and even can inspire the non-scrapbooker to try something new. The staff isn't just someone off the street, but someone who does scrapbooking so they know the products they sell. This is a great place to shop.