There are various branches of Trade Fair in Astoria and around Queens. It's not like a Keyfood which charges slightly higher prices. It has great deals and specials on certain products which you should definitely then stock up on. The deals circulate from week to week though and you'll probably see the same specials in another 2 weeks if you miss it the first time around. It offers fresh produce and also has a bakery and deli. They have ethnic foods, such as Middle Eastern and Spanish foods and cooking essentials. The food is fresh and you can trust it. It's conveniently located. It is right off the 30th Avenue stop on the N,W line. Another great thing is that it's open 24 hours so you can grocery shop whenever.