My husband and I have transferred 10 times in 20 years. Where ever we go, I have gone to Toni & Guy. We moved to Atlanta 4months ago, I did not want to drive the 45 minutes to this location so I tried a very upscale place recommended by a co worker. I should have known. My VERY expensive color was just average. While Toni & Guy is not cheap, it is more than reasonable for what you get. Some might say expensive, none more than the other location I went to. The difference is in the training! I have been traveling the 45 minutes to Toni & Guy because my hair/style/color is very important to me. Don't let the fact that they are in the mall scare you. It isn't like that. They are truly the best.
Pros: everyone goes through on going training, therefore you get the up to date looks
Cons: some will not like the thought of going to the mall for their hair. It's not like that with them