My first impression of The Longfin was good-- their selection of fishing and tackle items is incredible!! I was able to find exactly what I needed on their website, and their prices are great. Then, I read their shipping policy, and was even more excited. Instead of the usual $9.99 shipping fee, they go above and beyond to see if they can get it to me cheaper. It's great to have a business who actually wants to help the customer. I highly recommend The Longfin for all your fishing and tackle needs.