My friends and relatives LOVE this store! Whenever they are in town they beg me to bring them by. You can literally find any type of "souvenier" texas style that you want. And it is good quality merchandise not the dimestore junk you find in florida. Most of the merchandise has texas written on it or is shaped like texas...all are reasonably prices. You will pay a bit more for say a jar of jalopeno jelly with a Texas Label on it than a regular jar at the grocery store...but whats a few dollars for a memory that lasts a lifetime?