If you open a surf shop in Pacific Beach, you better know what you're doing. Surf Club is no exception. They have an admirable selection of quality surf boards at reasonable prices. They also offer lessons and rentals for all the new fish trying to get out for the first time. The service is exceptional, as you would expect at a "family oriented" establishment. They also offer a full complementary repair and maintenance shop. If you are new to San Diego, surfing, or just haven't gotten around to learning how to surf, this is a great starting place to get acquainted with the surfing lifestyle.