I've been a loyal Target customer for years. The stores are generally cleaner and better organized than competing mass retailers. The atmosphere, in my opinion, is better and more open. Also, the company makes an effort to hire a diverse group of employees. I always find what I'm looking for with little effort. I most recently visited one of the Super Target stores, which is all the more better! They have everything regular Target stores have, plus a grocery section, and more! Target is a wonderful place to shop!