Sunrise Cinemas is a bit of a trek if you don't live in South Tampa, but the prices run the same or cheaper as bigger chain theaters in the area.
There isn't stadium seating or a surround sound system that will deafen you, but you can catch first-run and independent movies every day, all day.
Most theaters in the Tampa area won't show movies that don't come from a big studio or distributor. But if you've seen a movie reviewed somewhere and know that it won't be coming to your local AMC, Sunrise is likely where you'll see it. In the past few weeks, I've seen 2 European movies, 2 indepedent American films, and a film and lecture which happens monthly.
The cinema has just started their own rewards program, but the admission price is usually just $6, so no worries. Their snack bar is ample, but it's more expensive than even regular movie theaters, so watch out. $4.50 for a smoothie.
The ambience is great, you can play chess and sit in a comfy chair while you wait. Fresh flower arrangements and copies of the Weekly Planet.