Spritz has been around for a really long time and I hope it stays around for a really long time. Not only do they have a beautiful selection of jewelry for men and women, but they have a lot of other unique things too, like stationery, lots of Illini stuff, and antiques. They have unique Illini items that you won't find anywhere else. Definitely more upscale items, like watches, pendants, etc. The customer service is unbeatable. These are hometown people who want to make the customer happy. They will change watch batteries out while you wait and they are really knowledgeable about jewelry and watches if you have any questions. They seem to carry a good range of products priced at different levels.