I've used a couple of other boot fitters/retailers around Alta, Park City, and Salt Lake City. The Sports Loft team is unquestionably a cut above all of them both in terms of technical expertise and customer service. Earl and his son Jeremy believe in creating customer relationships for the long term and this principle shows in all aspects of their business. My boots are the most comfortable I have ever had and they are perfect on the slopes. The custom foot bed was the best investment I have ever made for improving my skiing technique. Outstanding in every way!