One of the best surf shops in the South Bay. Love, love, love this place. They have the best selections of surf wear, slaps, and shades as well as skateboard and snowboarding gear. From year to year, I have done almost all of my holiday shopping here for Christmas and cover everyone from my younger nieces and nephews to my 50+ year old brother and my 80 year old stepdad. There's something for everyone here. And yeah, BTW, they offer great boards too. This place and their sister location on Pier Avenue are South Bay surf standards. If you want a taste of South Bay surf culture, this is one place that shouldn't be passed up.
Pros: Great selection of all things surf-related: boards, clothing, shoes, slaps, shades
Cons: Parking is limited, nothing surf-related is cheap