I am definitely a "cheap" shopper, so I have long avoided all boutiques in South Austin. That was, until a friend brought me to this place. The clothes, shoes, and accessories here are so cute that I can't help myself but to try everything on. And, more importantly, the prices are the same as what you would find in a department store! The staff is actually quite nice and helpful, not rude at all. I'd definitely recommend stopping by this place when on the prowl for great clothes.