The only place I will shop! My husband first discovered Soho when he was out looking for a Christmas gift for me. He was thrilled to finally find a shop that was able to help him put together an outfit for his wife that was sexy and classy and he got the job done within a short time. Alma, the shop owner, is like a personal shopper. She really knows style and is honest about what looks great on you & what you should pass on. Over the years she has helped me build a wardrobe collection that is unique, sexy, and filled with timeless classics. She has helped me in selecting pieces that work together. Soho is NOT more expensive than nicer department stores. In fact, the value at Soho is much greater when you factor in the professional advice of someone who knows fashion, and the fact that you won't be walking down the street and see someone else wearing the same pair of jeans, top or dress that you have on.