Well, I'm not a soccer mom, so maybe I have a different slant on this place. I just remember trying to buy a Freddy Adu jersey/t-shirt there and the cashier had no idea who he was.
Still, I did find a reasonably priced Corona soccer jersey ($25) and some inexpensive Mitre soccer balls. And the soccer moms in the store seemed to be pleased with the place. And there was a wide selection of shorts there too. But beyond that, I was somewhat unimpressed with the place.