So Good Jewelry

Do you like sparkly things? Then this is the store for you! I was browsing around Newbury St. one day and stumbled upon this neat little basement store. Upon first glance, this store can be a tad overwhelming. The walls are, literally, lined with shiny/sparkly necklaces, bracelets, earrings, and various other accessories. In the middle of the store is rows upon rows of cute/sparkly/bohemian/unique rings. They also have a great selection of hair pieces (i.e. bows, bands, and scarves). A great thing about this store (besides the merchandise) is the service. As soon as you walk in, someone hands you a cute little padded box to put your potential purchases in. They're so nice! The prices are very decent for a jewelry shop in Boston, and I especially recommend this place highly to anyone looking for a gift. Make sure you have plenty of time to browse, as there are so many shiny things to look at. more

My friends kept telling me about this place and I was like, yeah yeah. Then I finally went and I was BLOWN AWAY. If you have an outfit and you need just the perfect exact right piece of jewelry the will match it perfectly you should not even bother trying to go anywhere else. Kind of expensive considering that it's all fake and made by people making three cents an hour but such great selection and way cheaper then the real thing. more

The sparkle of rhinestones is almost blinding as you walk into So Good Jewelry on Newbury Street. The place is a godsend if you are caught without fancy jewelry for an event or just need a bit of a pick me up. Spangled hair pins start at $9.99 a pair and go up from there; also hair clips, tiaras, and every variety of costume jewelry you could imagine. There is a tiny selection of sterling silver, but really, that's not what you're here for. You want bling and you're in the right place. Also a fantastic array of non-sparkly necklaces, bracelets and the like. Take the velveteen tray the staff offers you - it keeps their theft down and simplifies your shopping. more

If you like shiny objects, this is the store for you. Everything sparkles. There's another location at Downtown Crossing which is I think, bigger. Some of the jewelry is rather expensive, but you can find more moderately priced pieces (think Claire's, but with more selection, nicer stuff, and a bit more expensive). It's a fun store to browse, especially if you're with a group of women. more

This store is so overwhelming! You can find anything from a tiara to the latest crocheted beads. All the trends are here as well as some more understated pieces. Bangles, necklaces, earrings and other accessories. This store has so much that it makes me dizzy! The best part is most things are under $20! You don't have to go for broke to ice yourself out! more

So Good Jewelry has a few stores in Boston, but I've only been to the Newbury Street location. Look carefully for the Newbury Street store - it is easy to miss because the store itself is below ground level! When you walk into the store, you'll immediately be overwhelmed by all the glittering and sparkling items. Once your eyes get adjusted to the "lights", you will find a neat little jewelry store that sells everything accessory-related from belts to the standard jewelry items. The prices are fair, depending on what you are purchasing. This is a great place to get gifts for your female friends or girlfriend! The store has a younger clientèle, ranging from 10 years old to mid-20s. more