As a professional photographer ?service? ranks very high on my list, both in giving and receiving. Every time I go into Showcase I am greeted by friendly and knowledgeable customer satisfaction representatives. My needs are met and I have a wide variety to choose from. If for some reason what I am looking for is not in the store they will order it for me without hesitation. If you are in need of any type of photo or video supplies I recommend you make your first and last stop at Showcase.