If you're in the Rockford area and want to buy a quality bike, this is the place. This place has the BEST service around, they are honest and easy to work with. They have a great selection and can order anything. Their bike servicing in great as well. Whether you buy from them or even work there, the atmosphere is fun (have a friend that works there and they love it!)! So if biking is your thing, this is the place!