Wide variety of the freshest fish, and generous portions. You can't even fit one piece of fish in your mouth it's that big. The toro is to die for, salmon too (especially when it's wild king salmon and in season)--one of my friends didn't like it because they leave the skin on the salmon. I prefer it that way. They have something they call ""Super White Tuna"" which is fantastic. My fave: marinated baby octopus--I don't know what they do with it, but if you like octopus sashimi, you'll never go back after this. You can buy your own little saki cup, a strange wooden box you drink out of, and they'll put your name on it and then store it for you for next time. And their rolls are amazing (ask for the ""Dino roll"", not on the menu. Dino, ironically, hails from Mexico, but don't for a second think that means he doesn't know anything about sushi. Dino is wonderful, and after you get to know him, he throws in extras all the time, even a free roll on your birthday). The waitstaff remember little things, like whether you like lemon in your water, or what your favorite ice cream is (the red bean is fantastic). I really could go on and on. Most important? You can eat like a KING, a true ROCKSTAR, like the world is ending tomorrow, and the bill will be under a $100 bucks. Usually my bill is under $50 (for two people!) and believe me, I EAT!!!! I go there for some serious feasting. It's rare that you can go somewhere for sushi, eat til you're stuffed, and not break the bank. But here, it's like you've died and gone to heaven. They have totally spoiled me. I am always disappointed every time I venture anywhere else. It usually costs more and is just okay.
Pros: Price, variety, quality and size of portions--need I say more??