had also done my "homework" and knew that there prices were typical for desinger dresses. It was Saturday afternoon; they were extremely busy and I had not made an appointment. I was greeted courteously by a very friendly salesperson. She told me that there were currently no fitting rooms available, but to look around and someone would be with me as soon as possible. After looking around for about 15 minutes, she came back to assist me. Three hours and about 12 dresses later, I had found my perfect gown. I tried on dresses that fell into a variety of price points and was never pressured into purchasing the most expensive one. I ultimately found a very beautiful and reasonably priced gown that I fell in love with. I also feel that it is important to note that I ordered a size 16 and was never made to feel "large". I spent three hours in the store and not once did I ever think that the store was dirty or ugly. It was an all around great experience and I will recommend Serendipity Bridal to all of my friends.