with sanrio so popular now a days, the girls just flock to this store! my daughter loved hello kitty when she was younger. now my niese loves sanrio.
for birthdeays and presents, they just lkove getting hello kitty and sanrio character items.
this store has been here for years so they are doing pretty well. and especially for a little store in a shopping center, rent must be fairly high...
but Hello kitty is so cute, well worth it, according to my daughter and niece i am sure!