Sanrio Suprise sells many things such as pencils, backpacks, and accessories for little girls. There merchandise is expensive, but they are cute and high quality. So I guess the price suits the item. This store is small, but is suprisingly organized for the amount of stuff that they have.
They are too over-staffed though and the staff just stand around and try to help you. It can get to the point where it gets annoying though.