We'd visited several stores on Jeweler's Row to shop for our ring. At several of the stores we just felt like their main goal was to make a sale for as much as possible regardless of if it was even exactly what we were looking for. Safian's was so different. They were incredibly nice and so easy to work with (ask for Mike Gilman, he's the best!) and they clearly weren't out to just get the most money but to make the customer happy. I walked in with 2 pictures of what I had in mind and Mike came out with 2 options that I fell in love with immediately. They care about what you want and take the time to really listen to you. They don't overprice anything and all of their jewelery is top quality. We will never shop anywhere else ever again for any of our jewelery needs. I very highly reccomend saving yourself time and heading straight to Safian's because of customer service, quality, and value.