... Or at least that's what they say in their commercials. In the case of Ron Jon's Surf Shop, there is truth in their advertising. This is a great surf shop and though they have expanded to a few stores around the country, the LBI location is the original one from 1959. Of course, it's expanded over the years, which is great for those looking for surf clothes, wetsuits, boards, or rentals of wakeboards, surfboards, wetsuits, or canoes. The store is pricey, not surprising considering its location several hundred feet from the beach. Still it's worth a visit and don't forget to purchase one of their iconic bumper stickers.