Christmas of course if their main pull. This store has every type of collectible ornaments out there. And lots of one of a kinds as well. I love all the little light up houses. It's not a display of a town, it's a thriving city! The children seem to love the other Holiday tress almost as much as the Christmas Tree. Our favorite was the Mardi Gras Tree this past visit. We picked up some really neat ideas there. If you are easily overwhelmed by perfumed candles make sure you plan thusly. It can get a bit heady in there. Shop well before the holidays or risk entering the madhouse or rushed shoppers. A true joy to visit.