I am sorry to say that this cab company has all the faults of belonging to a small city like Reno with none of its benefits. In a small city, you would imagine that if you called for a cab, you'd get one within 10 mins. (which is their motto anyway) while in a big city, cabs come once-a-minute and you don't even have to call any number.
With this cab co., make sure you have factored AT LEAST an hour before schedule: the cabs are ALWAYS about 15-20 minutes from calling time (Reno's traffic, anyone? a joke!); the cabs stink from cigarette smoke of either the drivers or previous passengers; all drivers work shifts on the car so they have zero interest in the car's cleanliness or general hygiene; and worst of all, whenever you call the company, they keep telling you the cab's almost there which usually means another ten minutes.
Overall, one of the most disappointing services ever; you might be better off planning your day acc. to Reno's very good bus service or asking a friend for a ride, or hey, even walking!
Finally, do NOT ever book with this cab co. if you want to catch a morning flight: you will miss your flight and have to pay cab fare to a grumpy feller who will blame the Company, the nation, the earth, the climate, the birds and bees, and basically, anything that will let him pass the buck. A lesson he has probably learned from this company!