I have a client who is from TX and has a clean traditional western look. Long story short, i was to be traveling as a consulant for them, and was asked to dress more relaxed. After searching the Milwaukee area, and finding mostly cartoonish way over the top western gear. I found Billy Bob's, with both the real stylish western wear and the more over the top western gear.
Pros: Great staff, and clean store
Cons: little hard to hear about