My fiancee and I recently bought my engagement ring through Rainbow Jewelers around Christmas time. They are very low pressure sales people because they are family owned and do not work on commission. Other places that we went to were not helpful because we said we wanted to spend $3500-$4000, and they work on commission. Others did not take the time to explain the difference in the cut or the color, they just tried to upsell, which Rainbow did not. They were also helpful in the selection process and gave us a great price. We are going back soon for our wedding bands! I also sold some gold to them prior to this and they gave me the best price around. I have recommended them to friends and will continue to do so. They were the last store I went to, but I wish they were my first.