Pulse is an excellent place to buy skateboards, apparel, and skate shoes. They offer all of the latest styles, and brands! If you buy a board there, they will build it for you if you would like. If you just need to buy a few parts for your board, that is available as well. Prices are very good, and they have awesome sales. Sales Associates are very friendly, and helpful. They have recently started carrying shoe styles for babies/infants. It's a great place to do the whole families back-to-school shopping!