I like this store. Everything in it is unique, fun, and interesting. The clothes are modern and the shoes are adorable. They have a good selection of jewelry and even a Hello Kitty corner of items. The employees are friendly and helpful, but not pushy. The prices are moderate for a clothing boutique ($50 shirt, $18 earrings, $20 shoes), and they do offer sales. The store is clean, spacious, and organized very well. The only problem is parking, as there are only metered spots on Magnolia, so bring quarters. If you're on foot, it's a very close walk from campus, and it's near other shops on College St.