i've been going to Primary Eyecare for about 8 years and the big thing I like is that you almost always see the same women working there. Mary Murphy is the chief OD and then there is another Mary who fits the glasses, and a couple of other women - the big chain places always have new, very young and very inexperienced people working everytime you go in... not Primary Eyecare. Plus they have a good selection of glasses, but will bend over backward to get something special ordered for you. They have also resurrected some of my old glasses by turning them into sunglasses for me at a very good price. The remind me of the way small shops used to be in my Parents day back in the 1940, 50s when it was a neighborhood place that cared and would not think of cheating you.
Pros: Easy parking right in front in Kenrick Plaza; take major insurance plans, friendly
Cons: none I can think of