I needed some special hair care products and Prima was EXACTLY what I was searching for. Not only was Prima really upscale but the service was EXCELLENT. The sales associates are very friendly and knowledgeable about their products. Prima is your one stop shop for the best hair care, skin care and beauty products. I've turned all my friends into devoted clientele. Note...there is plenty of underground parking so don't be discouraged by the busy corner.
Pros: great products at great prices. friendly staff.
Cons: corner seems busy BUT...there is underground parking