Since we own Vashti the mouse-eating snake-demon, and this is the closest pet store to us that sells feeder mice, we've become regulars. Their price for the mice is average, and Vashti has always been happy with their product. We also bought our beta, Bruiser, at Pet Palace. He's still alive, which is more than I can say for other betas I've bought elsewhere. They also have a wide selection of other fish, fish/aquarium products, birds, etc. Not having a cat or dog, I haven't really explored that side of the store yet... I like it that there are a couple cats and dogs that wander randomly around the store. Gives it a friendly feel... and a nice, funky smell.