No joke. I was just in Pace not twenty minutes ago. I called ahead. The young man was very pleasant over the phone. I arrived and was warmly greated at the door. I needed a battery replaced and the date reset on my Fossil watch. It took less than 5 minutes. As lady sales associate helped me parouse through some catalogs and did not make me feel at all pressured to buy anything. I highly recommend this business. Pace will be my first choice of jewelers when I purchase my wedding ring set. Go check them out! That's how you stay in business for over 60 years.