This little toy store is a welcome contrast to most chain toy stores, especially the big box stores. It's much quieter, mostly because of its small size. Kids might still run around, but there is no cavernous ceiling and warehouse-style shelving to bounce the sound around, and the store is [gasp!] carpeted.
I thought they had a nice selection of toys that were for the most part fun and educational. They tended towards Thomas the Tank Engine and some Sesame Street toys rather than Spongebob Squarepants or Yu-Gi-Oh, which I found refreshing.