I love this place! The reality is...I do think $35 is a lot for a haircut. But, the way you feel when you leave this place is worth 10 times that! Every time I have been there (just for haircuts- I can only imagine how good I would feel after a massage, etc), I leave feeling like a new woman. They always make you feel good about yourself when you are in there. They stylists have great personalities, and they do a great job!