Owned and operated by a married couple, this is a "mom and pop" shop. I've met them both, and they're really nice. Since this is their livelihood, your satisfaction and continued support is very important to them.
I referred my mom to this place a few months ago and she came home with a really cool pair of eyeglasses. They're rimless and the arms are studded with Swaroski crystals near the temple. She also bought sunglasses (non-prescription) that look good on her as well. When she first started wearing them, she got compliments all the time.