Market Optical has frames that the big chain stores don't carry. The one problem with the selection at Market Optical is that, it is still difficult to find a frame that doesn't look slightly cat eyed in the woman's section. Yes, I know that this look is very trendy but it doesn't look good on everyone. Otherwise, Optical carries frames from different designers and a wider color selection than many other optical stores. The men's selection looked good too but was rather small. Overall, I would visit Eyes on Fremont also just to compare. The service at Market Optical was very good and they do take insurance.